The world of on-line betting has become increasingly competitive over the last few years with firms always trying new ways to get you to choose their site - but who are the best?

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For shear variety and consistency in value bet365 have to come high on my list. There really is no one who can touch them for football betting with pretty much every league in the world catered for. As someone who likes a punt on the MLS placing a lucky 15 including my selections with the Stoke based firm allows me to get extra value should I win and three times the odds if I only get one result right. Payment is never an issue and the prices are always competitive and often available before most of the other firms.

For offers, novelty bets and general entertainment the cheeky chappies over at Paddy Power have to make the top three. The Irish bookies are second to none with early payouts and money-back offers, they also have more novelty bets than anyone else. The website is nicely set out and is entertaining reading with content thought about rather than just written to get you to bet.

And finally for content Ladbrokes are hard to beat. Sure their site is hideous to look at and not laid out brilliantly but they are a name you can trust and constantly have top names giving you tips for the big events both in video and audio.